1/17 Networking Event: Using Social to Land Your Job from a LinkedIn Expert

14 01 2017

Hi Everyone,

I heard Oscar Garcia, former Community manager at LinkedIn, speak at the Santa Clara Library a few months ago and was very impressed with his tips and strategies which he shared. I learned things I didn’t know about! I’m going to this event, too!

The Santa Clara Library is hosting another event with Oscar — combined with a networking opportunity to put your social skills to work in a comfortable and in-person environment.

Kick off the new year with some effective and positive networking — and land your dream job.

Here’s to a very special 2017 for all you!

– Sue

 
Networking 101: Socializing to Get Your Next Job (Free Event)

Tue, January 17, 2017
7:00 PM – 8:30 PM PST (networking after)

Santa Clara Library – Northside Branch
695 Moreland Way
Santa Clara, CA 95054

Register (space is limited):
https://www.eventbrite.com/e/networking-101-socializing-to-get-your-next-job-tickets-30599289298?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&utm-source=strongmail&utm-term=listing

Most people are finding their next job opportunities or promotions through their network. Gone are the days of sending in your resume through the computer. It is not about “what you know” as much as “who you know” that could get your next job.

Learn from Oscar Garcia, CEO of Aspira (and former Community Manager at LinkedIn) on how to cultivate and maintain a thriving network to find our next opportunity.

Then following Oscar’s presentation, there will be a networking after-party at Yan Can Asian Bistro in Rivermark where you can work on your socializing and networking skills (it’s just across the street!).

This program is sponsored by the Santa Clara City Library Foundation and Friends.





5 Ways to Building Meaningful Connections on LinkedIn

21 12 2016

Hi Everyone,

When I saw the “Top Entrepreneurs in the Bay Area on LinkedIn” with my friend Jayne Brodie’s wonderful face on that list, I asked her to share her methods for doubling her network with our KIT List community. Read on!

– Sue

I have actively been using LinkedIn for the last 3 months to grow my business, and have learned very quickly that making strong connections on LinkedIn is very similar to making strong and meaningful connections live.linkedin

During these past few months, I’ve doubled the size of my LinkedIn Network, increased the size of my personal sales by 18%, and made some powerful and profitable new connections; and equally important, my sales funnel is full.

Now more than ever with the holidays in full swing, it’s a great time to leverage LinkedIn as a way to solidify connections and keep in touch.

Here are My 5 Steps to Building Meaningful Connections:

  1. Clearly identify your target market – who are you looking for?
    Before you start your search using LinkedIn, first create a profile (in Word or Excel) of your ideal connection and then list keywords to search for them.  Be clear about who you’re looking for and what their key traits are…some examples would be entrepreneur, wellness coach, personal trainer, jewelry designer, whoever is a candidate for buying your services, or connecting you to someone who would buy or fill a need that you have in your organization. You can narrow this down by zip code or geographic area as well if your services are local, or go national or international if they are not.
  1. Look for people that are active on LinkedIn, with over 500 connections.
    Since you are using this platform to network you want to find others that are doing the same. In both the laptop and mobile devices, this feature is in their profile summary at the top of their profile page.
  1. Create “Advanced Search” criteria to narrow your search down and find commonality with your market.
    You can do this by zip code, what college you went to…any key phrase. On a laptop or desktop, this feature is located to the right of the search bar at the top of the page. (At this time, this feature is not available on mobile devices.)

Advanced Tip: You can look for multiple areas in common with connections as well which boosts response rates. Example: If you market to personal trainers, you could look for personal trainers that are also alumni of your college, have a specialty within their profession, or that share another common interest or have a really specific need you could fulfill.  This gives you multiple touch points to begin your connection with. You want to show you’ve done your homework (it’s a fast process) and stand out from the crowd.

  1.  Reach out with a personalized message about what you have in common with them and why you want to connect.
    Don’t send out the standard LinkedIn connection message, and don’t pitch your services right away! Your goal is to build rapport, relationship, and create a true connection. Not everyone will respond. It’s truly a numbers game and you have to reach out to enough people to find those true connections.

Advanced Tip: When you hit the “Connect” option a drop down list will come up with options about how you know this person / why you want to connect. I always choose “friend” so LinkedIn doesn’t question that connection. Go down to the “Include a Personal Note” section and type in a personal note.

Example: With the personal trainer example we started with, here’s what I would write if I coached personal trainers and was looking for connections: “Hi Paula! I saw your profile and wanted to connect as we have so much in common. We are both alumni of XXX and I work with Personal Trainers!” That’s it!  You will stand out by creating curiosity and being relevant. By going the extra mile and really creating that relationship (and interest) up front, your acceptance rate will be higher and you’re inviting a conversation right away.

  1. When the connection is accepted, reach back out and start a conversation.
    I never say anything about myself until asked, I ask questions about them — what they do and how LinkedIn is working for them, what types of clients do they work with, or how is business going? Whatever seems most relevant to them by what they’ve put out there on their profile. Sometimes this means going back and forth five times, sometimes once. When the conversation gets going, I always take it offline with a phone call or coffee. The chat feature is amazing to start the ball rolling, but it’s not a true conversation tool.  The key is to leverage it to then begin the real conversation offline.

When there is engagement after a few back and forth messages and if it’s a good match, take it offline so you can have a real conversation. The messaging component of LinkedIn has opened up so many doors, but it’s still a messaging platform. Conversation creates connection.

Top Tips to Keep The Momentum Going

  1. Set a time on your calendar to work LinkedIn every day.
    15 minutes a day will go a long way. Make a goal to reach out to 5 new people a day and start connecting. If you can make it 30 minutes it will go that much faster. The key is consistency.
  2. Over time your messaging folder will be really full. Avoid the temptation to just follow up and stay in the chat feature.
    To keep that sales funnel full, you must be doing two things…adding new people to it AND following up with those with whom you’ve started conversations.
  3. Once I started offline conversations, I moved these connections over to my regular CRM system so I could track them and keep everything systematized in terms of follow up.
    The good news is you will build a lot of new connections…and make sure you have a way of tracking them that works for you.

 

About the Author:   

jaynebrodie_1401282909_39Jayne Brodie is a lifelong entrepreneur. After a long and successful career owning an ad agency, she made a career change after turning 50. You can learn more about Jayne and connect with her on LinkedIn. She was able to reach the “Top Entrepreneurs in the Bay Area on LinkedIn” by the daily activity listed above and continues to leverage LinkedIn in support of her rapidly growing business, coaching women entrepreneurs on how to create residual income streams alongside their busy lives.





Two great panels and networking events plus a Career Fair on 12/5 and 12/8

1 12 2016

Hi Everyone,

Even with your busy schedule during the holiday season, it’s the perfect time to get out and mix with new people, connect with hiring experts and learn more tips and job search stratagies. 

Companies DO hire, right through the holidays. 

I know of someone who got a job offer on New Year’s Eve! 

Get a great head start on lining up a job you’ll love in the new year by attending one (or both) of these events hosted by The Expat Women. They’ve had great events that are open to men and women.

It’s worth it to get out there and widen your network and learn from the experts.

Warmly, 

Sue

Get Hired!! Career Fair & Panel with Recruiters & Hiring Managers

December 5 at 6:30 PM at Dev BootCamp

San Francisco

Join us for an evening of networking, a career fair, an interactive panel discussions and presentation from recruiters @ Facebook, Capital One, Yelp, Reddit, DAQRI, Nelson Staffing, Wells Fargo, Moovweb. 
The event is open to women and men of all professional backgrounds. 

Get your tickets now: https://gethireddbc16.eventbrite.com


Tech Talks and Job Networking at Merceds-Benz R&D

December 8 at 6:00 PM

Sunnyvale

Don’t miss this presentation on Job Search Tips and working at Mercedes Benz R&D. 
Network with recruiters from Mercedes-Benz and hear a panel discussion on working in the tech industry. 

The event is open to women and men of all professional backgrounds. 

Get your tickets now: https://wittmercedesbenz.eventbrite.com





Hear Recruiters from Facebook, Lyft, KIXEYE and Russell Tobin share “How to Get the Job You Want” on 11/14

11 11 2016

Hi Everyone,

My friend, Nyna Caputi, hosts some excellent events through the Expat Women’s MeetUp.

This event is open to everyone (women and men).

It’ll be an exciting mixer and panel discussion with recruiters from Lyft, Facebook, KIXEYE and Russell Tobin on:

“How to Leverage your Recruiters to Get the Job you Want”

Dev BootCamp in San Francisco
Monday, Nov. 14th
6:30 – 9:00 PM
Hosted by Expat Women
Open to women and men

Get your ticket at:
https://jobclub6.eventbrite.com

To join Expat Women or to see other upcoming events, just go to:

http://www.theexpatwoman.com/events/

I hope to attend, too. See you there!

Sue





Event tomorrow “Getting Your Next Job on LinkedIn” 

17 10 2016

Hi Everyone,

I wanted to alert you to a great, free event tomorrow night (Tuesday, 10/18) with an important talk from LinkedIn.

This branch of the Santa Clara Library is a terrific spot and I hope you can make it.

Below are the details from the branch manager. 

Warmly, 

Sue
——————-

Hi KIT List,

We hope you can join us tomorrow evening for “Getting Your Next Job on LinkedIn” at Northside Branch Library in Santa Clara. This program is for adults who are currently looking for a job, your next promotion, transitioning your career, re-entering the workforce or if you are looking to spruce up your digital presence. 
LinkedIn’s Community Partnerships Manager Oscar Garcia will teach you tools to obtain success on LinkedIn. 

Getting Your Next Job on LinkedIn 

Tuesday, October 18 from 7-8:30 pm

Location: Northside Branch Library, 695 Moreland Way, Santa Clara, CA 95054

Audience: For Adults ONLY

Cost: FREE

Register NOW on Eventbrite at: https://linkedinns.eventbrite.com 

Job seekers often apply for numerous jobs without any responses from recruiters and/or hiring managers. We will attempt to set you up for success using LinkedIn tools.

You should attend this program if you are:

· Currently looking for a job

· Seeking a promotion

· Transitioning careers

· Re-entering the workforce

· Looking to spruce up your digital presence

 

If you aren’t getting the results you want in your job search, give this program a try! 

 

We hope to see you tomorrow at Northside Branch Library!

 

Cheryl

Cheryl Lee | Program Coordinator-Branch Manager

Santa Clara City Library | Northside Branch Library

695 Moreland Way | Santa Clara, CA 95054

(o) 408 615-5501 | 

clee1@santaclaraca.gov | library.santaclaraca.gov





SGI Reunion on Monday, 9/26!

23 09 2016

img_2940-1To all SGI alums!

We’ve got a great turnout expected for the SGI REUNION with all of the sign-ups so far!

Be sure to RSVP so I can get the correct headcount to The Patio.

SGI Reunion
Monday, September 26th
The Patio
412 Emerson
Palo Alto
5:30 – 9:00 PM

Please RSVP at: http://www.evite.com/event/020CHUTBXNQTQE4DCEPGNMNQVNY7JI

NOTE: This is not to be confused with the KIT List Job Networking Event on 10/3! I only had those two spots so I had to grab them — so it may be confusing to have two events a week apart at the same place!
Here’s the link to the KIT LIST EVENT: http://meetu.ps/c/2GMgz/wlG7X/a.

Thanks for spreading the word so we can reach all SGI folks (employees…and consultants like me!) so they know about this year’s reunion.

See you on the 26th!

Sue





An important event for young girls and teens at the Girls’ Festival in San Francisco on 10/15

19 09 2016

Hello Everyone,

I wanted to share the news about a powerful and fun Girls’ Festival that WorldWide Women is hosting to help thousands of girls of all ages, covering leadership, STEM, career planning, wellness and more.

Come to the first-ever WorldWideWomen Girls’ Festival
Saturday, October 15
in San Francisco!

Tickets are $10 per person, girls under 12 attend free.

Register now at:
http://www.worldwidewomenfestival.com/?utm_source=newsletter&utm_medium=email&utm_campaign=KIT

Join them for a day of fun, exploration and empowerment!

imageThis festival will bring thousands of girls together to help them discover programs and services available just for girls, make new friends and get inspired to become their best. These programs and services will cover 4 important areas of life: future, possibilities, power and body.

There will be plenty of activities for girls of all ages to choose from throughout the day:

– Participate in workshops, such as “find your dream” career speed mentoring session all day long and “map your future” leadership and skill-building activities.

– Enter contests, including the BizWorld Girlpreneur Competition (a.k.a. shark tank for girls) by September 25th for a chance to win and present their ideas in front of Mark Cuban and Tim Draper!

– Visit exhibits, watch performances by girls’ groups and listen to inspirational speakers.

– Learn about education, STEM, career planning, leadership, entrepreneurship, health and wellness, safety and more.

– Check out science, fashion and art projects created by girls in the makers’ space, and enjoy a Super Cool Girls Fashion Show. Then, take your fitness to a new level with expert sports clinics and demonstrations.

Please help spread the word in social media using the #WWWFestival hash tag.

If you have a young women in your life, this is a must-attend event! Help them on their journey to adulthood!

Warmly,

Sue