5 Ways to Building Meaningful Connections on LinkedIn

21 12 2016

Hi Everyone,

When I saw the “Top Entrepreneurs in the Bay Area on LinkedIn” with my friend Jayne Brodie’s wonderful face on that list, I asked her to share her methods for doubling her network with our KIT List community. Read on!

– Sue

I have actively been using LinkedIn for the last 3 months to grow my business, and have learned very quickly that making strong connections on LinkedIn is very similar to making strong and meaningful connections live.linkedin

During these past few months, I’ve doubled the size of my LinkedIn Network, increased the size of my personal sales by 18%, and made some powerful and profitable new connections; and equally important, my sales funnel is full.

Now more than ever with the holidays in full swing, it’s a great time to leverage LinkedIn as a way to solidify connections and keep in touch.

Here are My 5 Steps to Building Meaningful Connections:

  1. Clearly identify your target market – who are you looking for?
    Before you start your search using LinkedIn, first create a profile (in Word or Excel) of your ideal connection and then list keywords to search for them.  Be clear about who you’re looking for and what their key traits are…some examples would be entrepreneur, wellness coach, personal trainer, jewelry designer, whoever is a candidate for buying your services, or connecting you to someone who would buy or fill a need that you have in your organization. You can narrow this down by zip code or geographic area as well if your services are local, or go national or international if they are not.
  1. Look for people that are active on LinkedIn, with over 500 connections.
    Since you are using this platform to network you want to find others that are doing the same. In both the laptop and mobile devices, this feature is in their profile summary at the top of their profile page.
  1. Create “Advanced Search” criteria to narrow your search down and find commonality with your market.
    You can do this by zip code, what college you went to…any key phrase. On a laptop or desktop, this feature is located to the right of the search bar at the top of the page. (At this time, this feature is not available on mobile devices.)

Advanced Tip: You can look for multiple areas in common with connections as well which boosts response rates. Example: If you market to personal trainers, you could look for personal trainers that are also alumni of your college, have a specialty within their profession, or that share another common interest or have a really specific need you could fulfill.  This gives you multiple touch points to begin your connection with. You want to show you’ve done your homework (it’s a fast process) and stand out from the crowd.

  1.  Reach out with a personalized message about what you have in common with them and why you want to connect.
    Don’t send out the standard LinkedIn connection message, and don’t pitch your services right away! Your goal is to build rapport, relationship, and create a true connection. Not everyone will respond. It’s truly a numbers game and you have to reach out to enough people to find those true connections.

Advanced Tip: When you hit the “Connect” option a drop down list will come up with options about how you know this person / why you want to connect. I always choose “friend” so LinkedIn doesn’t question that connection. Go down to the “Include a Personal Note” section and type in a personal note.

Example: With the personal trainer example we started with, here’s what I would write if I coached personal trainers and was looking for connections: “Hi Paula! I saw your profile and wanted to connect as we have so much in common. We are both alumni of XXX and I work with Personal Trainers!” That’s it!  You will stand out by creating curiosity and being relevant. By going the extra mile and really creating that relationship (and interest) up front, your acceptance rate will be higher and you’re inviting a conversation right away.

  1. When the connection is accepted, reach back out and start a conversation.
    I never say anything about myself until asked, I ask questions about them — what they do and how LinkedIn is working for them, what types of clients do they work with, or how is business going? Whatever seems most relevant to them by what they’ve put out there on their profile. Sometimes this means going back and forth five times, sometimes once. When the conversation gets going, I always take it offline with a phone call or coffee. The chat feature is amazing to start the ball rolling, but it’s not a true conversation tool.  The key is to leverage it to then begin the real conversation offline.

When there is engagement after a few back and forth messages and if it’s a good match, take it offline so you can have a real conversation. The messaging component of LinkedIn has opened up so many doors, but it’s still a messaging platform. Conversation creates connection.

Top Tips to Keep The Momentum Going

  1. Set a time on your calendar to work LinkedIn every day.
    15 minutes a day will go a long way. Make a goal to reach out to 5 new people a day and start connecting. If you can make it 30 minutes it will go that much faster. The key is consistency.
  2. Over time your messaging folder will be really full. Avoid the temptation to just follow up and stay in the chat feature.
    To keep that sales funnel full, you must be doing two things…adding new people to it AND following up with those with whom you’ve started conversations.
  3. Once I started offline conversations, I moved these connections over to my regular CRM system so I could track them and keep everything systematized in terms of follow up.
    The good news is you will build a lot of new connections…and make sure you have a way of tracking them that works for you.

 

About the Author:   

jaynebrodie_1401282909_39Jayne Brodie is a lifelong entrepreneur. After a long and successful career owning an ad agency, she made a career change after turning 50. You can learn more about Jayne and connect with her on LinkedIn. She was able to reach the “Top Entrepreneurs in the Bay Area on LinkedIn” by the daily activity listed above and continues to leverage LinkedIn in support of her rapidly growing business, coaching women entrepreneurs on how to create residual income streams alongside their busy lives.





Two great panels and networking events plus a Career Fair on 12/5 and 12/8

1 12 2016

Hi Everyone,

Even with your busy schedule during the holiday season, it’s the perfect time to get out and mix with new people, connect with hiring experts and learn more tips and job search stratagies. 

Companies DO hire, right through the holidays. 

I know of someone who got a job offer on New Year’s Eve! 

Get a great head start on lining up a job you’ll love in the new year by attending one (or both) of these events hosted by The Expat Women. They’ve had great events that are open to men and women.

It’s worth it to get out there and widen your network and learn from the experts.

Warmly, 

Sue

Get Hired!! Career Fair & Panel with Recruiters & Hiring Managers

December 5 at 6:30 PM at Dev BootCamp

San Francisco

Join us for an evening of networking, a career fair, an interactive panel discussions and presentation from recruiters @ Facebook, Capital One, Yelp, Reddit, DAQRI, Nelson Staffing, Wells Fargo, Moovweb. 
The event is open to women and men of all professional backgrounds. 

Get your tickets now: https://gethireddbc16.eventbrite.com


Tech Talks and Job Networking at Merceds-Benz R&D

December 8 at 6:00 PM

Sunnyvale

Don’t miss this presentation on Job Search Tips and working at Mercedes Benz R&D. 
Network with recruiters from Mercedes-Benz and hear a panel discussion on working in the tech industry. 

The event is open to women and men of all professional backgrounds. 

Get your tickets now: https://wittmercedesbenz.eventbrite.com





Hear Recruiters from Facebook, Lyft, KIXEYE and Russell Tobin share “How to Get the Job You Want” on 11/14

11 11 2016

Hi Everyone,

My friend, Nyna Caputi, hosts some excellent events through the Expat Women’s MeetUp.

This event is open to everyone (women and men).

It’ll be an exciting mixer and panel discussion with recruiters from Lyft, Facebook, KIXEYE and Russell Tobin on:

“How to Leverage your Recruiters to Get the Job you Want”

Dev BootCamp in San Francisco
Monday, Nov. 14th
6:30 – 9:00 PM
Hosted by Expat Women
Open to women and men

Get your ticket at:
https://jobclub6.eventbrite.com

To join Expat Women or to see other upcoming events, just go to:

http://www.theexpatwoman.com/events/

I hope to attend, too. See you there!

Sue





Event tomorrow “Getting Your Next Job on LinkedIn” 

17 10 2016

Hi Everyone,

I wanted to alert you to a great, free event tomorrow night (Tuesday, 10/18) with an important talk from LinkedIn.

This branch of the Santa Clara Library is a terrific spot and I hope you can make it.

Below are the details from the branch manager. 

Warmly, 

Sue
——————-

Hi KIT List,

We hope you can join us tomorrow evening for “Getting Your Next Job on LinkedIn” at Northside Branch Library in Santa Clara. This program is for adults who are currently looking for a job, your next promotion, transitioning your career, re-entering the workforce or if you are looking to spruce up your digital presence. 
LinkedIn’s Community Partnerships Manager Oscar Garcia will teach you tools to obtain success on LinkedIn. 

Getting Your Next Job on LinkedIn 

Tuesday, October 18 from 7-8:30 pm

Location: Northside Branch Library, 695 Moreland Way, Santa Clara, CA 95054

Audience: For Adults ONLY

Cost: FREE

Register NOW on Eventbrite at: https://linkedinns.eventbrite.com 

Job seekers often apply for numerous jobs without any responses from recruiters and/or hiring managers. We will attempt to set you up for success using LinkedIn tools.

You should attend this program if you are:

· Currently looking for a job

· Seeking a promotion

· Transitioning careers

· Re-entering the workforce

· Looking to spruce up your digital presence

 

If you aren’t getting the results you want in your job search, give this program a try! 

 

We hope to see you tomorrow at Northside Branch Library!

 

Cheryl

Cheryl Lee | Program Coordinator-Branch Manager

Santa Clara City Library | Northside Branch Library

695 Moreland Way | Santa Clara, CA 95054

(o) 408 615-5501 | 

clee1@santaclaraca.gov | library.santaclaraca.gov





KIT List Networking and Job Fair on 10/3 in Palo Alto

13 09 2016

Hi Everyone,

Since we had such a great turnout (several hundred) at the previous KIT List job networking event, I thought it would be a good time to get everyone together again while the weather is still good. Join us and tap into the power of friends helping friends in a warm and informal job networking event that I call “FriendWorking.”

I personally feel uncomfortable with networking, but I find that when you come with the spirit of helping others first, it frees you from the usual awkwardness and you end up feeling more natural and most like your real self! The magic of it is that somehow good things happen to you, too!

Instead of facing a room full of strangers, the concept of FriendWorking makes you realize that most are just friends you haven’t met yet! I have some dear friends whom I met at other events on my own. That’s why it’s worth it to push yourself to get out and meet new people. You just never know!

We’ve had KIT List events in the past, and it’s been wonderful to meet so many of you in person. It’s so much more fun than just connecting by email!

Join us — and bring a friend or two — to meet other professionals who are open to new job opportunities, plus some employers and recruiters who will be attending as well.

All are welcome, whether you’re just getting started in your career (or a recent graduate), or if you’re already well established. Feel free to share this with friends, but we do need you to RSVP.

Note that this is not a formal job fair, but some employers and recruiters will be there and I’ll have tables for them to post jobs and meet with you. This is an informal and relaxed mixer to connect with new people and see how you can help each other through your ideas, personal networks, and job search tips and strategies.

 

Format: A little bit of structure to make it easy to connect!

We’ll be getting people to break into smaller groups to answer a few questions we’ll ask you all to ask and share within your smaller group. This is an important way to meet new people outside of your usual professional circles, so we’ll be encouraging people to connect with others in different fields (e.g. marketing, engineering, finance, sales, HR, IT, etc.). The beauty of this is that you just never know who is going to be the person to connect you to the next job you’ll love — or who you will help land their perfect job!


KIT List FriendWorking Job MeetUp
Monday, October 3rd
6:00 PM – 8:30 PM
The Patio
412 Emerson, Palo Alto, CA

Please RSVP at: http://meetu.ps/c/2GMgz/wlG7X/a

 

Also, if you like the KIT List to receive job emails or to post jobs, just go to www.KITlist.org!

It’s free to attend, just pay for the food and drinks you order from The Patio’s staff — and please tip them generously!

Bring a friend, your business cards, and your spirit of helping others — and let’s have another fabulous night!

Warmly,

Sue





Follow our new KIT List Facebook page!

6 09 2016

Hi Everyone,

With the recent purchase of Yahoo by Verizon, I created a Facebook page for KIT List job posts so we have a sure way to get jobs out.

image

As you may already know, we depend on Yahoo Groups to send out the KIT List job emails out free. I’m trying to find other mail solutions (any recommendations are welcome!), but due to our email volume, we’re WAY over the free limits for all of the email platforms I’ve been researching. With over 72,000 people in our KIT List community, we send out over 62 million emails a year.

I do this as a community service, along with the very important moderator help from my sister, Kelly, and longtime friend, Amy Plunkett. We all have our “real” jobs and do this in our spare time.

The new Facebook page will allow us another way to reach all of you, to feature a job post per day (we don’t have a way to automate it yet to send out ALL jobs yet, so we will feature some jobs in thr meantime), and to send out other important messages.

Please “Follow” or “Like” our new page, and we appreciate your sharing job posts so we can help more people find a great job.

As always, new people can join the KIT List and receive job postings by email by going to http://www.KITlist.org

NOTE: I just set the date for the next KIT List “FriendWorking” Job Networking Event for Monday, 10/3 at 6:00 PM at The Patio in Palo Alto.

You can RSVP via the MeetUp invitation at:
http://meetu.ps/c/2GMgz/wlG7X/a

Thank you for being an important part of our KIT List community and I look forward to seeing you on 10/3!

– Sue





KIT List Job Networking MeetUp on 3/22 in Palo Alto

19 03 2016

Hi Everyone,

With the flurry of layoffs in so many companies recently, I thought it would be a good time to get everyone together again to tap into the power of friends helping friends in a warm and informal job networking event that I like to call “FriendWorking.”

I personally feel uncomfortable with networking, but I find that when you come with the spirit of helping others first, that it frees you from the usual awkwardness and you end up feeling more natural and most like your real self! The magic of it is that somehow good things happen to you, too!

Instead of facing a room full of strangers, the concept of FriendWorking makes you realize that most are just friends you haven’t met yet! I have some dear friends whom I met at other events on my own. That’s why it’s worth it to push yourself to get out and meet new people. You just never know!

We’ve had KIT List events in the past, and it’s been wonderful to meet so many of you in person. It’s so much more fun than just connecting by email!

Join us — and bring a friend or two — to meet other professionals who are open to new job opportunities, plus some employers and recruiters who will be attending as well.

All are welcome, whether you’re just getting started in your career (or a recent graduate), or if you’re already well established. Feel free to share this with friends, but we do need you to RSVP.

Note that this is not a formal job fair, but an informal and relaxed mixer to connect with new people and see how you can help each other through your ideas, personal networks, and job search tips and strategies.

We’ll provide a little bit of structure to make it easier to mix, getting people to break into smaller groups to answer a few questions we’ll ask you all to ask and share within your smaller group. This is an important way to meet new people outside of your usual professional circles, so we’ll be encouraging people to connect with others in different fields (e.g. marketing, engineering, finance, sales, HR, IT, etc.). The beauty of this is that you just never know who is going to be the person to connect you to the next job you’ll love — or who you will help land their perfect job!


KIT List FriendWorking Job MeetUp

Tuesday, March 22nd

6:00 PM – 8:30 PM

The Patio

412 Emerson

Palo Alto, CA

Please RSVP at: http://meetu.ps/2VZvnC

Also, if you like the KIT List to receive job emails or to post jobs, just go to www.KITlist.org!

It’s free to attend, just pay for the food and drinks you order from The Patio’s staff — and please tip them generously!

Bring a friend, your business cards, and your spirit of helping others — and let’s have a fabulous night!

Warmly,

Sue