5 Ways to Building Meaningful Connections on LinkedIn

21 12 2016

Hi Everyone,

When I saw the “Top Entrepreneurs in the Bay Area on LinkedIn” with my friend Jayne Brodie’s wonderful face on that list, I asked her to share her methods for doubling her network with our KIT List community. Read on!

– Sue

I have actively been using LinkedIn for the last 3 months to grow my business, and have learned very quickly that making strong connections on LinkedIn is very similar to making strong and meaningful connections live.linkedin

During these past few months, I’ve doubled the size of my LinkedIn Network, increased the size of my personal sales by 18%, and made some powerful and profitable new connections; and equally important, my sales funnel is full.

Now more than ever with the holidays in full swing, it’s a great time to leverage LinkedIn as a way to solidify connections and keep in touch.

Here are My 5 Steps to Building Meaningful Connections:

  1. Clearly identify your target market – who are you looking for?
    Before you start your search using LinkedIn, first create a profile (in Word or Excel) of your ideal connection and then list keywords to search for them.  Be clear about who you’re looking for and what their key traits are…some examples would be entrepreneur, wellness coach, personal trainer, jewelry designer, whoever is a candidate for buying your services, or connecting you to someone who would buy or fill a need that you have in your organization. You can narrow this down by zip code or geographic area as well if your services are local, or go national or international if they are not.
  1. Look for people that are active on LinkedIn, with over 500 connections.
    Since you are using this platform to network you want to find others that are doing the same. In both the laptop and mobile devices, this feature is in their profile summary at the top of their profile page.
  1. Create “Advanced Search” criteria to narrow your search down and find commonality with your market.
    You can do this by zip code, what college you went to…any key phrase. On a laptop or desktop, this feature is located to the right of the search bar at the top of the page. (At this time, this feature is not available on mobile devices.)

Advanced Tip: You can look for multiple areas in common with connections as well which boosts response rates. Example: If you market to personal trainers, you could look for personal trainers that are also alumni of your college, have a specialty within their profession, or that share another common interest or have a really specific need you could fulfill.  This gives you multiple touch points to begin your connection with. You want to show you’ve done your homework (it’s a fast process) and stand out from the crowd.

  1.  Reach out with a personalized message about what you have in common with them and why you want to connect.
    Don’t send out the standard LinkedIn connection message, and don’t pitch your services right away! Your goal is to build rapport, relationship, and create a true connection. Not everyone will respond. It’s truly a numbers game and you have to reach out to enough people to find those true connections.

Advanced Tip: When you hit the “Connect” option a drop down list will come up with options about how you know this person / why you want to connect. I always choose “friend” so LinkedIn doesn’t question that connection. Go down to the “Include a Personal Note” section and type in a personal note.

Example: With the personal trainer example we started with, here’s what I would write if I coached personal trainers and was looking for connections: “Hi Paula! I saw your profile and wanted to connect as we have so much in common. We are both alumni of XXX and I work with Personal Trainers!” That’s it!  You will stand out by creating curiosity and being relevant. By going the extra mile and really creating that relationship (and interest) up front, your acceptance rate will be higher and you’re inviting a conversation right away.

  1. When the connection is accepted, reach back out and start a conversation.
    I never say anything about myself until asked, I ask questions about them — what they do and how LinkedIn is working for them, what types of clients do they work with, or how is business going? Whatever seems most relevant to them by what they’ve put out there on their profile. Sometimes this means going back and forth five times, sometimes once. When the conversation gets going, I always take it offline with a phone call or coffee. The chat feature is amazing to start the ball rolling, but it’s not a true conversation tool.  The key is to leverage it to then begin the real conversation offline.

When there is engagement after a few back and forth messages and if it’s a good match, take it offline so you can have a real conversation. The messaging component of LinkedIn has opened up so many doors, but it’s still a messaging platform. Conversation creates connection.

Top Tips to Keep The Momentum Going

  1. Set a time on your calendar to work LinkedIn every day.
    15 minutes a day will go a long way. Make a goal to reach out to 5 new people a day and start connecting. If you can make it 30 minutes it will go that much faster. The key is consistency.
  2. Over time your messaging folder will be really full. Avoid the temptation to just follow up and stay in the chat feature.
    To keep that sales funnel full, you must be doing two things…adding new people to it AND following up with those with whom you’ve started conversations.
  3. Once I started offline conversations, I moved these connections over to my regular CRM system so I could track them and keep everything systematized in terms of follow up.
    The good news is you will build a lot of new connections…and make sure you have a way of tracking them that works for you.

 

About the Author:   

jaynebrodie_1401282909_39Jayne Brodie is a lifelong entrepreneur. After a long and successful career owning an ad agency, she made a career change after turning 50. You can learn more about Jayne and connect with her on LinkedIn. She was able to reach the “Top Entrepreneurs in the Bay Area on LinkedIn” by the daily activity listed above and continues to leverage LinkedIn in support of her rapidly growing business, coaching women entrepreneurs on how to create residual income streams alongside their busy lives.





Job Seekers’ Seminar on “Creating Your Great Elevator Pitch” on 12/3

13 11 2015

Hello Everyone,

There is a great Job Seekers’ seminar coming up on Thursday, December 3, 2015.

This seminar is sponsored by CSIX Connect, which is a terrrific job search and networking group for which I have a lot of admiration. CSIX’s founder, Hamid Saadat, was kind enough to share his job search expertise with the KIT List community on one of the TV programs I hosted, called “Get That Job!” If you’d like to see the YouTube video of the show, and hear Hamid’s sage advice along with another HR hiring expert, Tom Brouchoud, Head of Talent Acquisition at EMC and former Director of Global Talent at Sandisk. You can watch it at: https://www.youtube.com/watch?v=FHSlVMUbNuE

Please pass this information on to other friends who want to create an effective Elevator Pitch that will attract the right job to them!

Warmly,

Sue

CSIX logo
Job Seekers’ Seminar

Your Elevator Pitch: Making Your ’30-second Commercial’ Really Work for You!
Thursday, December 3, 2015
10:00 AM to 1:00 PM

Saratoga Federated Church
Richards Hall, located at 20390 Park Place
Saratoga, CA 95070

The cost to attend this meeting is $10 — cash only, no checks or credit cards. The fee covers program, lunch, tax, and tip.

RSVP at the CSIX Meetup site:
http://www.meetup.com/CSIX-Connect/events/226029593/

Dee Marik

Delores Marik Ph.D.

The Job Seekers’ seminar will be part of CSIX Connect’s regular weekly meeting. It will be presented by another great friend of mine, Delores (Dee) Marik Ph.D., with whom I had the pleasure of working when I was consulting at Hewlett-Packard. Dee now has her own coaching practice — and I can tell you from personal experience how great she is in career coaching and resume advice since she gave me excellent feedback on my own resume! You can find out more about Dee and her coaching work at https://www.linkedin.com/in/marik

This seminar will focus on your Elevator Pitch, also known as “Your 30-second commercial.” Dee will discuss what an elevator pitch is, why you need one, and when you should use it, and how to make it work best. Plus, there will be an opportunity for you to create and practice your elevator pitch during the meeting.

The CSIX weekly meeting agenda is as follows:

10:00 – 10:30   Arrival of attendees, check-in, open networking
10:30 – 10:40
   Meeting starts, new member introductions
10:40 – 10:55
   Job leads, contact requests, announcements, etc.
10:55 – 11:10
   Open networking
11:10 – 12:00
   Speaker presentation
12:00 – 1:00
     Lunch and table networking

CSIX Connect is a Silicon Valley job searchers’ networking and support group that meets every Thursday at 10:00 AM – 1:00 PM.  If you are actively looking for a job, it’s a smart idea to join them on a regular basis!

For further information about CSIX Connect, including information about parking restrictions and future programs, please visit http://www.csix.org.





Job Fair in San Jose next Wednesday, November 4th

30 10 2015

Hi Everyone,

I want to share news about job fairs, networking events, and other free career resources that are available in the greater Bay Area and beyond. If you hear of something, please email me and I will share it with our KIT List community!

It’s really worth it to go to job fairs, since I can speak from personal experience — I found a job myself early in my career at a job fair. Meeting the HR teams personally is a tremendous advantage. 20130711-153337.jpg

So, put on your best professional attire, print out a bunch of resumes, give yourself a positive pep talk for confidence building, put a smile on your face and…GO!!!

There are a series of job fairs coming up through HIREevent in San Jose (11/4), San Francisco (12/7), Modesto (11/17), and Sacramento (12/8). The full list can be found at www.hirevents.com.

Here are the details for the San Jose job fair:

Silicon Valley HIREevent
Wednesday, November 4th
Noon – 4:00 PM
Biltmore Hotel
2151 Laurelwood Road
Santa Clara, CA 95054

Even if you think you may be too senior to go to some of these events, I always think it’s worth it to just get out and interact with new groups of people with whom you’d never have exposure. Also, the companies there have jobs all levels, so you just never know what might be the perfect fit for you!

If you aren’t an extroverted type of person (and even extroverts feel uncomfortable at these types of events, by the way!) grab a friend for mutual moral support and make the effort to go.

Half the advantage of doing this is simply getting out of the house. If you are in between opportunities, it’s always important to just…get…out!

Take advantage of the many opportunities for networking groups and professional organizations to get exposure to people in your particular field. It’s worth it to go to the lunch or dinner for your local professional business organization.

A different way to look at networking 

I firmly believe in the concept of what I call “Friendworking” since I am not fond of the word networking. Like most people, I feel uncomfortable with usual way of networking, even though most people would consider me an extrovert. In truth, everyone feels uncomfortable and awkward at these types of events, and I somehow felt that it seemed self-serving.

I found a way to turn it around in my own mind so that I could feel authentic and really tap into the true power of helping people. It creates this magical momentum that actually ends up attracting good things for yourself as well.

The idea of Friendworking is to go instead with an attitude of “I’m going to go there to help and connect others.” It puts you in a stronger role of a host, looking out for others and making THEM feel more comfortable, introducing them to other people at the event, and having a “What can I do to help YOU?” attitude. This actually changes your demeanor and body language, and you’ll actually feel more relaxed! I wrote more about it in a previous blog post:

https://kitlist.wordpress.com/2009/06/06/it%E2%80%99s-your-%E2%80%9Cfriendwork%E2%80%9D-not-a-network/

Try out the concept of Friendworking yourself, and remember that even in a room full of strangers…that a stranger is just a friend you haven’t met yet!

Have some fun with the process, go with an attitude of helping others, and see what happens!

Warmly,

Sue





Shutterfly Recruiting Open House – Tuesday, Sept 23 in Santa Clara

18 09 2014

Hello Everyone,

Shutterfly is hosting a Job Fair on 9/23. the details are in their invitation below!

Warmly,

Sue

Shutterfly Recruiting Open House – Job Fair

Tuesday, September 23rd
5:00pm – 7:00pm

Santa Clara Marriott
2700 Mission College Blvd.
Santa Clara, CA 95054

20140918-203804.jpg
Shutterfly Inc. invites you to join us at our Recruiting Open House to learn more about our career opportunities!

Join us on Tuesday, September 23rd where you will have the opportunity to meet our hiring managers, employees, and recruiting team for all of the Shutterfly Inc. brands: Shutterfly, Tiny Prints, Wedding Paper Divas and Treat.

We are hiring in the following departments:

– Accounting
– Business Development
– Creative Services
– Engineering
– Finance
– Marketing
– Merchandising

For a complete list of available positions, please view our available positions here: http://www.shutterfly.com/jobs

*Please indicate which roles you may be interested in learning more about in the Cover Letter section of the application.

Before you arrive at the event, be sure to Pre-Register by applying online.

http://hire.jobvite.com/j/?cj=ooavZfwM&s=KIT_List

Be sure to take a look at our Available Positions to see if there is a job that matches your interests and experience (http://www.shutterfly.com/about/positions.jsp?esch=1).

This is a great opportunity to learn more about Shutterfly Inc. and meet our wonderful teams.

Please feel free to share this invite with others that you would like to join the event. All are welcome!

We hope to see you at the event on Tuesday, September 23rd at the Santa Clara Marriott!





Can You Help Identify Internships for Worthy Teens?

3 09 2014

Hello Everyone,

I’d like to enlist your help to connect underserved high school students to internship opportunities in your company — or other companies in which you have friends.

I recently became aware of Genesys Works, a unique non-profit that marries workforce development with college prep.

The remarkable thing is that this program has been quite successful getting underserved teens onto a college and career track — while providing part-time tech-savvy resources for local companies.

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They transform underserved high schoolers into young professionals through technical training and afterschool internships during their senior year.

This program differs significantly from traditional high school internships, as the training enables these students to do real work in backoffice operations, rather than just fetch coffee or copies. And since it’s a yearlong engagement (not a quick summer job) both the company and the student gain deeper rewards overall.

Here’s the best part: over 12 years of operation, 96% of their students go on to college after graduating high school
– an option most had not even considered possible prior to the program.

Their partners include many Bay Area leaders such as PG&E, Accenture, McKesson, and Salesforce. They’ve also received some nice media coverage lately from ABC7 News and the SF Business Times.

They still looking for a few more positions this Fall for deserving students, so I’m hoping you can help.

If you think your company could benefit from this double bottom line approach, please contact their executive director (and longtime KITlist member!) Peter Katz at pkatz@genesysworks.org​

You can like Genesys Works – Bay Area on Facebook: www.facebook.com/genesysworksbayarea

Or check out their website:
www.genesysworks.org/bayarea

Let’s use the power of friends helping friends to create internship opportunities for these worthy teens — and give them a real shot at college and a promising future!

Thanks so much,

Sue





Forbes’ Pick of the Best Career Web Sites

30 08 2014

Hello Everyone,

I just ran across this great list this morning. I think Forbes will likely update it next month, but I suspect the majority of those on this list will remain!

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Since there’s no time like the present to learn about smarter ways to conduct a successful job search, I wanted to share this with you now.

The list of 100 resources may seem daunting…but if you just incorporate ONE change, that may prove to be the tipping point in your career!

I encourage you to make a commitment to try just one thing today. Here’s the link to the Forbes list:

http://www.forbes.com/sites/jacquelynsmith/2013/09/18/the-top-100-websites-for-your-career/2/

Here’s to your finding a job you’ll love,

Sue





“How to Get the Job When You Don’t Have the Experience” on LinkedIn

18 08 2014

Hello Everyone,

I saw this great article on my LinkedIn feed last week, and James Citrin makes some really good points on what to do if you are a recent graduate — or an experienced professional who wants to pursue new a career direction or go after your passion.

Now, I encourage you to go out and GO FOR IT and find a job you’ll love!

Warmly,

Sue

20131014-124749.jpg

How to Get the Job When You Don’t Have the Experience
By James Citrin (posted on LinkedIn)

 

“The Permission Paradox” – You can’t get the job without the experience but you can’t get the experience without the job – is one of the great career Catch-22s. This challenge will confront you over the lifetime of your career, whether you’re trying to break into the work force or you’re to become a CEO for the first time. While the phenomenon can be frustrating no matter what your level, the Permission Paradox is especially challenging for today’s aspiring young professional and recent graduates.

Overcoming this conundrum is fundamental both to launching your career successfully and thriving over the long term. You are confident in your abilities if only you’re given the chance. The hard part is getting the shot to show what you can do.

Go to the full article to get the Five Permission Strategies:
https://www.linkedin.com/today/post/article/20140811235043-203184238-how-to-overcome-the-permission-paradox-you-can-t-get-the-job-without-the-experience-but-you-can-t-get-the-experience-without-the-job