Join us for the “FriendWorking” Networking Event on 8/15

Hello Everyone,

I am speaking at an event next week on how to network in a more personal and authentic way, with the idea of helping others first. I call the idea “FriendWorking” since it taps into the magic of friends helping friends.

Though I’ve hosted KIT List FriendWorking events over the years, I’m actually the guest speaker for this event hosted by the Association of Strategic Alliance Professionals (ASAP).

Now that that the ASAP has already invited their members —  I can now invite our KIT List people! But there is a limit of 40 spots, so the event will close soon.

This is also open to anyone who would like to network in a much more effective and enjoyable way!

Join us for this special evening of FriendWorking to grow and deepen your network by connecting in more meaningful ways. 
I will be teaching the same techniques that I share at the KIT List events — and have everyone mix and meet through some fun and very informative exercises!

Grow Your Network Under the Summer Sun (“FriendWorking” Event)

Wednesday, 8/15

6:00 – 8:00 PM

Workspan

950 Tower Lane, Suite 1975

Foster City, CA

Please register here by 8/14

NOTE: There is a $30 charge for this event since it is hosted by the Association of Strategic Alliance Partners, and it is not a KIT List event.

Just remember, a stranger is just a friend you haven’t met yet! It’s worth it to make the effort to get out and meet new people and see what magic unfolds…

I hope to see you there!

Sue

5 Ways to Ask for a Referral

Asking for referrals and introductions makes most of us uncomfortable. But think about it. If you’ve had a great experience working with someone, it’s really satisfying to refer that person to a friend or colleague. It’s even more rewarding when your colleague, too, finds value and thanks you for having made the connection.

So how do you ask for a referral without being pushy or sounding desperate?

First, it’s helpful acknowledge your appreciation for the referrer. Something like: “You know, Joe, I really enjoy our work together. In particular, I appreciate the way you rally the troops to tackle big challenges…”

Then follow with “the ask.” The key is to ask in a way that encourages them to think of a specific person and give you specific name. Here are five ways to ask.

1. The Basic:
Who do you know that should know about me?

2. The Acknowledgement:
Who do you know who, like you, [compliment, aspiration]? Example: “Who do you know who, like you, has built a successful, fast-growing company and might need someone like me to…?”

3. The Challenge:
“When we first started working together you were experiencing [problem]. Who do you know that has a similar challenge who may want to meet me and learn more about how to achieve similar results?”

4. Curiosity:
“Who do you know who may be curious about the type of customized training program we’ve designed for you?”

5. The Breakthrough:
“You really achieved a significant breakthrough recently when we worked together on [project]. Who do you know who may seek a similar breakthrough?”

The next step is to ask them if they would be willing to make an introduction via email or phone. When they say yes, make it really easy for them. Send a brief one-paragraph introduction that highlights the types of problems you solve and results you deliver.

Before the introduction, be sure to ask the referrer what you should know about that person. Any information you can glean to help “break the ice” in your first call will result in more rapid rapport, and a higher probability of success.

What have you found works best to seek referrals from your colleagues and satisfied clients?

Share your ideas or experiences in the Comments section of this blog.

About the Author:

Kate Purmal is COO of an early stage stealth cell therapy company. She also serves as a consultant, advisor and business coach to CEOs, executives, and entrepreneurs. Previously Kate served as a Senior Vice President at SanDisk, the CEO of the software joint venture U3, and led the product team that designed and launched the PalmPilot.
www.katepurmal.com

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