1/17 Networking Event: Using Social to Land Your Job from a LinkedIn Expert

14 01 2017

Hi Everyone,

I heard Oscar Garcia, former Community manager at LinkedIn, speak at the Santa Clara Library a few months ago and was very impressed with his tips and strategies which he shared. I learned things I didn’t know about! I’m going to this event, too!

The Santa Clara Library is hosting another event with Oscar — combined with a networking opportunity to put your social skills to work in a comfortable and in-person environment.

Kick off the new year with some effective and positive networking — and land your dream job.

Here’s to a very special 2017 for all you!

– Sue

 
Networking 101: Socializing to Get Your Next Job (Free Event)

Tue, January 17, 2017
7:00 PM – 8:30 PM PST (networking after)

Santa Clara Library – Northside Branch
695 Moreland Way
Santa Clara, CA 95054

Register (space is limited):
https://www.eventbrite.com/e/networking-101-socializing-to-get-your-next-job-tickets-30599289298?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&utm-source=strongmail&utm-term=listing

Most people are finding their next job opportunities or promotions through their network. Gone are the days of sending in your resume through the computer. It is not about “what you know” as much as “who you know” that could get your next job.

Learn from Oscar Garcia, CEO of Aspira (and former Community Manager at LinkedIn) on how to cultivate and maintain a thriving network to find our next opportunity.

Then following Oscar’s presentation, there will be a networking after-party at Yan Can Asian Bistro in Rivermark where you can work on your socializing and networking skills (it’s just across the street!).

This program is sponsored by the Santa Clara City Library Foundation and Friends.





5 Ways to Building Meaningful Connections on LinkedIn

21 12 2016

Hi Everyone,

When I saw the “Top Entrepreneurs in the Bay Area on LinkedIn” with my friend Jayne Brodie’s wonderful face on that list, I asked her to share her methods for doubling her network with our KIT List community. Read on!

– Sue

I have actively been using LinkedIn for the last 3 months to grow my business, and have learned very quickly that making strong connections on LinkedIn is very similar to making strong and meaningful connections live.linkedin

During these past few months, I’ve doubled the size of my LinkedIn Network, increased the size of my personal sales by 18%, and made some powerful and profitable new connections; and equally important, my sales funnel is full.

Now more than ever with the holidays in full swing, it’s a great time to leverage LinkedIn as a way to solidify connections and keep in touch.

Here are My 5 Steps to Building Meaningful Connections:

  1. Clearly identify your target market – who are you looking for?
    Before you start your search using LinkedIn, first create a profile (in Word or Excel) of your ideal connection and then list keywords to search for them.  Be clear about who you’re looking for and what their key traits are…some examples would be entrepreneur, wellness coach, personal trainer, jewelry designer, whoever is a candidate for buying your services, or connecting you to someone who would buy or fill a need that you have in your organization. You can narrow this down by zip code or geographic area as well if your services are local, or go national or international if they are not.
  1. Look for people that are active on LinkedIn, with over 500 connections.
    Since you are using this platform to network you want to find others that are doing the same. In both the laptop and mobile devices, this feature is in their profile summary at the top of their profile page.
  1. Create “Advanced Search” criteria to narrow your search down and find commonality with your market.
    You can do this by zip code, what college you went to…any key phrase. On a laptop or desktop, this feature is located to the right of the search bar at the top of the page. (At this time, this feature is not available on mobile devices.)

Advanced Tip: You can look for multiple areas in common with connections as well which boosts response rates. Example: If you market to personal trainers, you could look for personal trainers that are also alumni of your college, have a specialty within their profession, or that share another common interest or have a really specific need you could fulfill.  This gives you multiple touch points to begin your connection with. You want to show you’ve done your homework (it’s a fast process) and stand out from the crowd.

  1.  Reach out with a personalized message about what you have in common with them and why you want to connect.
    Don’t send out the standard LinkedIn connection message, and don’t pitch your services right away! Your goal is to build rapport, relationship, and create a true connection. Not everyone will respond. It’s truly a numbers game and you have to reach out to enough people to find those true connections.

Advanced Tip: When you hit the “Connect” option a drop down list will come up with options about how you know this person / why you want to connect. I always choose “friend” so LinkedIn doesn’t question that connection. Go down to the “Include a Personal Note” section and type in a personal note.

Example: With the personal trainer example we started with, here’s what I would write if I coached personal trainers and was looking for connections: “Hi Paula! I saw your profile and wanted to connect as we have so much in common. We are both alumni of XXX and I work with Personal Trainers!” That’s it!  You will stand out by creating curiosity and being relevant. By going the extra mile and really creating that relationship (and interest) up front, your acceptance rate will be higher and you’re inviting a conversation right away.

  1. When the connection is accepted, reach back out and start a conversation.
    I never say anything about myself until asked, I ask questions about them — what they do and how LinkedIn is working for them, what types of clients do they work with, or how is business going? Whatever seems most relevant to them by what they’ve put out there on their profile. Sometimes this means going back and forth five times, sometimes once. When the conversation gets going, I always take it offline with a phone call or coffee. The chat feature is amazing to start the ball rolling, but it’s not a true conversation tool.  The key is to leverage it to then begin the real conversation offline.

When there is engagement after a few back and forth messages and if it’s a good match, take it offline so you can have a real conversation. The messaging component of LinkedIn has opened up so many doors, but it’s still a messaging platform. Conversation creates connection.

Top Tips to Keep The Momentum Going

  1. Set a time on your calendar to work LinkedIn every day.
    15 minutes a day will go a long way. Make a goal to reach out to 5 new people a day and start connecting. If you can make it 30 minutes it will go that much faster. The key is consistency.
  2. Over time your messaging folder will be really full. Avoid the temptation to just follow up and stay in the chat feature.
    To keep that sales funnel full, you must be doing two things…adding new people to it AND following up with those with whom you’ve started conversations.
  3. Once I started offline conversations, I moved these connections over to my regular CRM system so I could track them and keep everything systematized in terms of follow up.
    The good news is you will build a lot of new connections…and make sure you have a way of tracking them that works for you.

 

About the Author:   

jaynebrodie_1401282909_39Jayne Brodie is a lifelong entrepreneur. After a long and successful career owning an ad agency, she made a career change after turning 50. You can learn more about Jayne and connect with her on LinkedIn. She was able to reach the “Top Entrepreneurs in the Bay Area on LinkedIn” by the daily activity listed above and continues to leverage LinkedIn in support of her rapidly growing business, coaching women entrepreneurs on how to create residual income streams alongside their busy lives.





Job Seekers’ Seminar on “Creating Your Great Elevator Pitch” on 12/3

13 11 2015

Hello Everyone,

There is a great Job Seekers’ seminar coming up on Thursday, December 3, 2015.

This seminar is sponsored by CSIX Connect, which is a terrrific job search and networking group for which I have a lot of admiration. CSIX’s founder, Hamid Saadat, was kind enough to share his job search expertise with the KIT List community on one of the TV programs I hosted, called “Get That Job!” If you’d like to see the YouTube video of the show, and hear Hamid’s sage advice along with another HR hiring expert, Tom Brouchoud, Head of Talent Acquisition at EMC and former Director of Global Talent at Sandisk. You can watch it at: https://www.youtube.com/watch?v=FHSlVMUbNuE

Please pass this information on to other friends who want to create an effective Elevator Pitch that will attract the right job to them!

Warmly,

Sue

CSIX logo
Job Seekers’ Seminar

Your Elevator Pitch: Making Your ’30-second Commercial’ Really Work for You!
Thursday, December 3, 2015
10:00 AM to 1:00 PM

Saratoga Federated Church
Richards Hall, located at 20390 Park Place
Saratoga, CA 95070

The cost to attend this meeting is $10 — cash only, no checks or credit cards. The fee covers program, lunch, tax, and tip.

RSVP at the CSIX Meetup site:
http://www.meetup.com/CSIX-Connect/events/226029593/

Dee Marik

Delores Marik Ph.D.

The Job Seekers’ seminar will be part of CSIX Connect’s regular weekly meeting. It will be presented by another great friend of mine, Delores (Dee) Marik Ph.D., with whom I had the pleasure of working when I was consulting at Hewlett-Packard. Dee now has her own coaching practice — and I can tell you from personal experience how great she is in career coaching and resume advice since she gave me excellent feedback on my own resume! You can find out more about Dee and her coaching work at https://www.linkedin.com/in/marik

This seminar will focus on your Elevator Pitch, also known as “Your 30-second commercial.” Dee will discuss what an elevator pitch is, why you need one, and when you should use it, and how to make it work best. Plus, there will be an opportunity for you to create and practice your elevator pitch during the meeting.

The CSIX weekly meeting agenda is as follows:

10:00 – 10:30   Arrival of attendees, check-in, open networking
10:30 – 10:40
   Meeting starts, new member introductions
10:40 – 10:55
   Job leads, contact requests, announcements, etc.
10:55 – 11:10
   Open networking
11:10 – 12:00
   Speaker presentation
12:00 – 1:00
     Lunch and table networking

CSIX Connect is a Silicon Valley job searchers’ networking and support group that meets every Thursday at 10:00 AM – 1:00 PM.  If you are actively looking for a job, it’s a smart idea to join them on a regular basis!

For further information about CSIX Connect, including information about parking restrictions and future programs, please visit http://www.csix.org.





Job Fair in San Jose next Wednesday, November 4th

30 10 2015

Hi Everyone,

I want to share news about job fairs, networking events, and other free career resources that are available in the greater Bay Area and beyond. If you hear of something, please email me and I will share it with our KIT List community!

It’s really worth it to go to job fairs, since I can speak from personal experience — I found a job myself early in my career at a job fair. Meeting the HR teams personally is a tremendous advantage. 20130711-153337.jpg

So, put on your best professional attire, print out a bunch of resumes, give yourself a positive pep talk for confidence building, put a smile on your face and…GO!!!

There are a series of job fairs coming up through HIREevent in San Jose (11/4), San Francisco (12/7), Modesto (11/17), and Sacramento (12/8). The full list can be found at www.hirevents.com.

Here are the details for the San Jose job fair:

Silicon Valley HIREevent
Wednesday, November 4th
Noon – 4:00 PM
Biltmore Hotel
2151 Laurelwood Road
Santa Clara, CA 95054

Even if you think you may be too senior to go to some of these events, I always think it’s worth it to just get out and interact with new groups of people with whom you’d never have exposure. Also, the companies there have jobs all levels, so you just never know what might be the perfect fit for you!

If you aren’t an extroverted type of person (and even extroverts feel uncomfortable at these types of events, by the way!) grab a friend for mutual moral support and make the effort to go.

Half the advantage of doing this is simply getting out of the house. If you are in between opportunities, it’s always important to just…get…out!

Take advantage of the many opportunities for networking groups and professional organizations to get exposure to people in your particular field. It’s worth it to go to the lunch or dinner for your local professional business organization.

A different way to look at networking 

I firmly believe in the concept of what I call “Friendworking” since I am not fond of the word networking. Like most people, I feel uncomfortable with usual way of networking, even though most people would consider me an extrovert. In truth, everyone feels uncomfortable and awkward at these types of events, and I somehow felt that it seemed self-serving.

I found a way to turn it around in my own mind so that I could feel authentic and really tap into the true power of helping people. It creates this magical momentum that actually ends up attracting good things for yourself as well.

The idea of Friendworking is to go instead with an attitude of “I’m going to go there to help and connect others.” It puts you in a stronger role of a host, looking out for others and making THEM feel more comfortable, introducing them to other people at the event, and having a “What can I do to help YOU?” attitude. This actually changes your demeanor and body language, and you’ll actually feel more relaxed! I wrote more about it in a previous blog post:

https://kitlist.wordpress.com/2009/06/06/it%E2%80%99s-your-%E2%80%9Cfriendwork%E2%80%9D-not-a-network/

Try out the concept of Friendworking yourself, and remember that even in a room full of strangers…that a stranger is just a friend you haven’t met yet!

Have some fun with the process, go with an attitude of helping others, and see what happens!

Warmly,

Sue





It’s Worth it to Reply to Job Postings!

15 10 2015

The phrase Go For It in red text on a yellow sticky note posted on a green notice boardHi Everyone,

You don’t see the emails we get from people who’ve landed jobs from the KIT List, so I want to encourage you to keep up your efforts. It really is WORTH it!

In fact, with the new KIT List web site that’s in final development, I’ll have a Testimonials section where you can read quotes from our KIT List recruiters and employers who’ve hired great people — and from job seekers who’ve landed jobs that will help keep you inspired!

I know it can be discouraging when you’re in the job-search mode. I also hear many job seekers worry that their resumes go into a black hole when they reply to jobs on the web. On the big sites, that can be true.

With the KIT List, there’s a big difference:

  • Your email goes directly to the recruiter or hiring person who posted the job.
  • Since we purposely don’t market the KIT List, the people on the KIT List have been referred by another friend or colleague. This has kept the quality of the people on the list high as top people refer other talented people.
  • Since we’re smaller than the huge job boards, you’re not one of hundreds replying to a job and getting sorted via a software screening program, so your response will be seen by a real person.

For that reason, it’s also important to take the time to write even a brief cover note when you reply to a KIT List job.

Don’t Overlook the Power of a Good Cover Letter

Over the years, I’ve seen people blow their chance to make a good impression either by not including a cover note at all, or by writing the following:

  • “Is this job still open?” Of course it is, they just posted it!
  • “What’s the rate (or salary)?” Please don’t do that! Instead, show your interest and value to them first. Save the salary query until the interview, and better yet, let them bring it up!
  • “Here’s my resume”

Tips for Your Cover Letter

I’ve talked to many recruiters over the years, and even had them as panelists at KIT List events and on the KIT List TV Show. Some recruiters don’t really look at cover letters, but you’d be surprised that so many actually do! Don’t run the risk of getting weeded out by not having a cover letter when it’s a recruiter or hiring manager who DOES care about a cover letter.

Your cover letter can be brief, but these are a few things that you should include:

  • Something stating your interest in the role
  •  The actual job title since they are likely hiring for multiple roles
  • A few bullets from your experience that pertain to the key requirements listed in the job description
  • Make sure you do not have any typos or grammatical errors
  • Include a nice closing statement
  • Your name and a good number to reach you

Avoid These Other Common Mistakes

It’s also a mistake is to reply to a job for which you are not remotely a fit. You don’t have to be a perfect match with all the requirements, but some people get a bad reputation for replying to just any job. Stay on focus and you’ll be a stronger candidate.

Another mistake is that you get put off by a long list of requirements and you don’t feel like you’re an exact fit. Job descriptions can be unintentionally misleading if it’s been cut and pasted from many other job posts, or if the person writing it didn’t research it well with the hiring manager. I’ve asked recruiters and they said that if you’re a 75% to 80% match with the job requirements to GO FOR IT! Don’t disqualify yourself prematurely.

Don’t get disheartened during the job search process. You never know what effort will be the one that will connect you with the right job. Keep at it, make a great impression with a good cover letter, and we hope you find a job you love soon!





Free Phone Interview Preparation for Women on 9/16

4 09 2015

Hello Everyone,

The Silicon Valley and Bay Area are quite robust with free and low-cost career and job resources.

One upcoming event is worth attending since so much of the job search process depends on successful phone interviews before you ever meet the team in person. It’s always a smart idea to keep those skills fresh, especially if it’s been a while since your last search, or to pick up some essential tips if you don’t feel you project your best over the phone.

This event is being conducted free-of-charge by the experts at CareerGenerations in a unique spot in Palo Alto called Deborah’s Palm Women’s Center.

The details are below and feel free to share this with other women who’d benefit from this free training!

Warmly,

Sue

Free Phone Interview TYoung businesswoman outside on phone with digital tablet in handraining for Women

Wednesday, Sept. 16

5:30 – 7:00pm

Deborah’s Palm Women’s Center 

555 Lytton Avenue

Palo Alto, CA  94301

Parking is available behind the house (cross streets are Webster & Cowper) at 555 Everett Court.

Employers are starting the interview process with the often challenging “phone screen.” Come and find out how you can best prepare yourself for these meetings so you can move on in the interview process as smoothly and quickly as possible!

The session is free, but pre-registration is required. Light refreshments provided.

Join this fun, interactive session where you’ll learn how to leverage your strengths, distinguish yourself, and be more comfortable during phone interviews.

No cost. Pre-registration is required.

Please note this session is for women only.

To Register, please click here. 

If you have problems with the link, below is the full URL:

http://careergenerations.com/events/free-phone-screen-interview-prep-for-women-sept-16/

About Deborah’s Palm:
Deborah’s Palm is a non-profit organization offering all women a place to unwind, connect with others, discover new options, and restore a sense of well-being. In a warm and welcoming environment, women can find encouragement and support via professional counseling, access to resources, activities, classes, mentoring and community service projects.




Meeting this Saturday: “Getting a Job in the Digital Age: The Anti-Advice Talk” by Noted Anthropologist

12 05 2015

Hi Everyone,

There’s a great event coming up this Saturday by our friends with the Career Actions Network, which is a remarkable organization through MPPC (Menlo Park Presbyterian Church), that provides free services to help get people connected into jobs.

Presented by an anthropologist, Ilana Gershon, who was a visiting professor at Stanford, this is relevant information to those who want to change jobs (not only people who lost their jobs, but also the employed 50% who want to change jobs).

As a visiting professor at Stanford, Ilana spent last year researching job transition in Silicon Valley. She collaborated with the Career Actions Network while she was doing her research, and she is currently on their Advisory Board.

This is worth attending. Pass
the word and bring a friend!

Warmly,

Sue

20150512-162059.jpg
MPPC Career Actions Meeting 5/16:
“Getting a Job in the Digital Age: The Anti-Advice Talk” by Noted Anthropologist

New Attendees pre-register here (its free): www.careeractions.org

Saturday, May 16

ODCMV Fellowship Hall at 1667 Miramonte Ave., Mountain View, CA

Agenda:

9:30am: Coffee/networking

9:55am Topic: Getting a Job in the Digital Age: The Anti-Advice Talk

Guest Speaker: Ilana Gershon

About the presentation:

What do you need to do to get a job in this digital age? Do you need a LinkedIn profile? Are hiring managers looking for your personal brand? Ilana Gershon is an anthropology professor at Indiana University who thought asking job seekers, hiring managers, recruiters and HR how hiring works might shed some insights into what is actually going on in contemporary US as hiring and the nature of work changes. She did a year of fieldwork in the Bay Area, trying to figure out what has changed about hiring since the 1980s. Find out what an anthropologist has to say about hiring these days.

About the speaker:

Ilana Gershon is a cultural anthropologist at Indiana University interested in how new media transforms highly-charged social tasks, such as breaking up or hiring in the United States. She has written about how people use new media to end romantic relationships in The Breakup 2.0: Disconnecting over New Media. Her current research addresses how new media shapes hiring in post-recession U.S. companies.

In May or June, she will have a new edited collection of imagined career advice for real jobs around the world. If you want to know how to be a professional wrestler in Mexico or a magician in Paris, pick up a copy of A World of Work: Imagined Manuals for Real Jobs (Cornell University Press, 2015).